Final Project Overview

Final Project Overview

Throughout the second half of this course, you will be preparing a number of marketing pieces for an imaginary restaurant. See Week 5 for how to begin developing the branding for this company.
For your final project you will be creating a Kit of Parts.

Kit of Parts (Graphic Standards Manual)

Collect your restaurant marketing pieces together into a document called Kit of Parts (a complete branding design package.)
This document will serve as a catalog/portfolio of the related design pieces you created for your restaurant from Weeks 6 through 8.
Specifications

• Create the multi-page document in Adobe InDesign
• All images converted to CMYK, if necessary
• Letter size paper
• Page numbers at the bottom of each page
• ¼" bleed and ¼" safety zone (no text at edge of pages)

Content

• Title page
  • "Kit of Parts"
  • Company/Restaurant name
  • date
• On each of the remaining pages:
  • a page heading identifying the page topic
  • images of the logo and other design pieces your created for your restaurant, one design per page
  • descriptions in complete sentences of the purpose of each design piece and how it supports the branding message of the restaurant
  • captions identifying the nature of each design piece (e.g. "Primary Logo")
• Include images/text from these assignments in your restaurant's Kit of Parts:
  • Week 6 - company overview and logo
  • Week 7 - business card, letterhead and envelope
  • Week 8 - menu and take-out box
• Save the InDesign document as a press-ready PDF for submission.

Example Kit of Parts for TrailExpress.com>>

Note: The text is not complete in the above example. Each page should contain text describing the purpose of each design piece and how it supports the branding message.

Dropbox

Upload the following by the end of the final day of class:

• Kit of Parts (PDF)